Beyond Design: The Synergy Of Apparel Product Development, 3rd Edition
SKU: DADAX1609012267
ISBN : 9781609012267
Condition : New
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Beyond Design: The Synergy of Apparel Product Development, 3rd Edition
This practical text takes students step-by-step through the pre-production processes of apparel product development: planning, forecasting, fabricating, line development, technical design, pricing, and sourcing. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it and at a price they are willing to pay. Now in full color, this 3rd Edition includes a greater focus on sustainability and business ethics, fast fashion calendars and their impact on product development, and the effect of social media on design and distribution. The text also includes a discussion of how technologies-such as color matching, body scanning, and the use of avatars for fitting and patternmaking-have advanced in their accuracy and commercial applications. Chapters have been updated to incorporate current practices in sourcing, pricing and costing with a more foc point of view on how increasingly sophisticated distribution channels impact the product development process.
Specification of Beyond Design: The Synergy of Apparel Product Development, 3rd Edition
GENERAL | |
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Author | Myrna B. Garner |
Binding | Paperback |
Language | English |
Edition | 3 |
ISBN-10 | 1609012267 |
ISBN-13 | 9781609012267 |
Publisher | Fairchild Pubns |
Publication Date | 2012 |
DIMENSIONS | |
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Height | 11 inch. |
Length | 1.3 inch. |
Width | 8.61 inch. |
Weight | 4.95 pounds pounds. |
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